The Greater Good and the Massurreality No. 2
The Greater Good - no.2
The Greater Good and the Massurreality
We who live by the creative life know that reality is not fixed - it is fashioned. Shaped not just by facts, but by forms. Not just by what is, but by what is believed and what is imagined. We live inside a massurreality now: a planetary mind-world stitched together by shared screens, global myths, corporate narratives, manufactured dreams, and a chorus of voices all talking at once.
This massurreality is not “out there.” It is in us, shaping how we see, feel, think, desire, and act. It is the atmosphere of belief that binds humanity together - beautiful and terrifying in its reach. And whether we like it or not, we are contributing to it every time we make something, post something, share something, or speak at all.
So the question becomes: What are we contributing to the massurreality?
If we are creators - and we are - then we must recognize the weight of our craft. In an age when attention is currency, when image is identity, and when the line between truth and fiction has all but dissolved, our creative work doesn’t merely reflect culture - it generates it.
We shape the dream humanity is dreaming.
Which means we carry a responsibility - not to control the massurreality, but to contribute consciously. To be stewards of the symbolic. To refuse to feed the machine of distraction, division, and despair. To make offerings that restore coherence, clarity, and care to the global psyche.
The greater good, in this context, is not a slogan or a moral rule. It is a devotion to the health of the whole - to the psychic ecology of the human collective. When we make work that is honest, resonant, and awakening, we are offering nutrients to a starving world-mind. When we make shallow, hollow, pandering noise, we feed the virus.
It’s not about preaching. It’s not about self-righteousness. It’s about intentionality. About recognizing that everything we create adds to the pool of shared meaning. And in that pool, people dip their cup to drink - looking for something real, something that holds, something that matters.
As artists, poets, dancers, composers, designers, filmmakers, typographers, mystics, we are not bystanders to culture - we are engineers of meaning. What we shape, shapes the massurreality. What we feed it, becomes what it eats.
So this is a call - not to arms, but to awareness. Let us not be accidental contributors to a degraded massurreality. Let us be conscious architects of coherence. Let us feed the field with beauty, truth, depth, and wonder. Let us resist the flattening, the sensationalizing, the dumbing-down of the global imagination.
To live and create for the greater good is not to sacrifice individuality. It is to align with the deeper rhythm of the collective soul as an individual - to nourish something larger than ourselves through the very act of being ourselves, fully, clearly, courageously.
The massurreality is not going away. It is the stage upon which our shared myth unfolds. The only question is: what role are you playing in it, and what are you putting into the script?
This is your moment. What is your message? Choose well.
Lately, I’ve been thinking about how much we rely on technology, especially in creative spaces. It’s incredible, no doubt. The things we can do with a few clicks now would’ve blown our minds not that long ago. And yes, we’re still in that stage where it’s all so new and exciting. But sometimes I wonder if we’re getting a little too caught up in what technology can do… and forgetting how much more we can do without it.
There’s something about creating with your own hands, your own imagination, your own choices—that can’t really be replicated. Like, choosing that one color over another just because it feels right. That’s what makes art feel human, or composing a melody that means something to you, even if it’s not perfectly executed. It's the sincerity and craftsmanship that is missing. That is what is valuable, to both artist and collector.
I think that once the initial excitement wears off, we’ll start craving that again, the realness of the human creation of art. The process. The mess. The joy of figuring it out ourselves instead of having a machine spit out something “good enough.” Because real creativity isn’t just about the final product It’s about what you learn while you're making it, how it changes you, and how it touches someone else. A hand written letter versus a letter typed and dictated from AI, is a more sincere form of expression, bad handwriting and all.
Technology’s a great tool. It helps in areas of efficiency for sure. But it doesn’t replace us. It doesn’t feel, or wonder, or daydream. It can assist with blueprints—but the heart, the expression, the craftsmanship—that’s still all on us.